"Strawbey Swing" is the song about missing and searching, and the tone of melody is pretty lively. These are some of its lyric:
People leaving all the time inside
A perfectly straight line
Don't you wanna curve away
It's such
It's such a perfect day
The designer used stop motion which was made of chalks and an actor to perform the cute song. Like another videos from coldplay, the concept of video is not quite related to the lyrics, but the variety of vision and the rhythm are outstanding like the parts that the super man is flying upon the city and the explosion of squirrel transforms to scattered butterflies.The way they used non-technology materials to exhibit 3D is the trait to be marked in the thousands of stop motion projects. I recalled the mv,"Her morning elegance" by Yuval and Merav Nathan,which performed the fresh felling twoard a girl by fabrics like clothes or pellows. This video is quite famous if you check the time people watch in Youtube. The most different point between these two videos is the relationship with lyric and tone. Chris was asked this question in the interview ( actually I have this question after I saw "Strawberry Swing") and they did aware of that to be compared with "Her morning elegance".However, I think the comparism is not excisted because the proposals and materials are different, but, the coordination of "Her Morning Elegance" is better than the other one. It's more simple and clean, and the content is easily connected with the lyric and melody. That is to say "Her Morning Elegance" gets more integrity and find the balance between vision and hearing.
"Its Okay" is the song about regret, sad,give up. The main scene of this black and white video is a long hair Amazon queen rides a horse in a space-like vally. The slow motion and fantacy of each element ( Her hair or all the scenes) is match to the tone of the song. In the interview with Motionograoher, they told about the procedure they made this video. Whether from the planning to the exacution of the video, the mv is practiced. This is what they said from the interview, and I think its quite a myth for designers:
"This doesn’t usually mean literally translating the lyrics into visuals, but more like using the mood, or overall feel that we get from the music as our inspiration."
They did made the video esthetic with less literally lyric translating. However, can it touch the feeling of people who is lack of sense of beauty ? He/She may swich to another channel if the subject can't arouse interesting (it doesnt relate to his/her life) It seems like "cliche" still work for people; they will engage in the atmosphere of music and video rather than a single aspect. It's complement each other.
Interview with Chris Harding:
Her Morning Elagance:
Interview with WeWereMonkeys: Land of Talk “It’s Okay”:
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